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Research papers

Using multi media measurement

Today, marketers have a choice of market research studies from different vendors to provide them with the above described information about mass media and new contact points. These multimedia studies use consumer survey data to measure the relative...

Catalogue: WM3- Worldwide Multi Media Measurement 2008
Author: Shubu Mitra
Company: The Coca-Cola Company
June 15, 2008
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Citation

Mitra, S. (2008a, June 15). Using multi media measurement. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/using-multi-media-measurement